The Portrait Masters - The Business of Fashion Photography by Lara Jade: Business Fundamentals

English | Video: 1080p

https://theportraitmasters.com/product/business-fashion-photography/

Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers.

The Portrait Masters - The Business of Fashion Photography by Lara Jade: Influencer Photoshoot

https://theportraitmasters.com/product/business-fashion-photography/

Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.

The Portrait Masters - The Business of Fashion Photography by Lara Jade: Brand Collaboration Photoshoot

English | 37m | Video: 1080p

https://theportraitmasters.com/product/business-fashion-photography/

Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.

In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!

Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!

Too many courses focus on the technical side of video and photography. It is important, but just one aspect of running a video and photography company. I've learned the hard way that taking a great video or a great photo doesn't mean automatic success.